Written by Andrea BruneauWe’ve all seen it. You and your team attend a highly engaging training session, leaving inspired, brimming with ideas, and ready to tackle new challenges. Yet, a month later, you notice that old habits persist, and few of the skills or knowledge from the session have been applied.Why is it so difficult for teams to turn training insights into meaningful, everyday practices? Often, the answer comes down to one critical factor: the lack of an internalized need for change.This blog marks the beginning of our series, "Bridging the Gap from Training Room to Workplace," where we explore the key barriers that prevent teams from effectively implementing what they’ve learned. In this first installment, we dive into the importance of fostering a genuine need for change. Future articles will tackle other key factors in creating lasting success.Why the Need for Change MattersTraining sessions are designed to provide information, tools, and frameworks to help teams improve their skills and performance. However, the first key step in real transformation is not when knowledge is shared, but when individuals and teams believe change is both necessary and achievable. Without that belief, new knowledge stays theoretical, and actionable growth becomes unlikely.Why? Because humans are creatures of habit. Teams gravitate toward comfort and familiarity. Unless the need for change feels urgent, deeply relevant, and aligned with organizational goals, people default to the status quo. A training session can light a spark, but if there’s no fuel to keep it going, it quickly fizzles out.Signs You or Your Team May Not Have Internalized the Need for ChangeResistance to Feedback: Dismissing constructive criticism or viewing it as an attack rather than an opportunity for growth.Superficial Participation: Attending training sessions but failing to engage deeply or reflect on their relevance.Lack of Follow-Through: Initial enthusiasm for new ideas or strategies fades quickly without consistent application. If you are not seeing changed behaviors then it is time to assess buy-in.Rationalizing Current Behaviors: Making excuses for why current habits don’t need to change (e.g., “It’s always worked this way”).How to Internalize the Need for ChangeHere are practical strategies to cultivate belief in the necessity for change:1. Identify the Pain PointsExplain why the training or new approach is relevant and necessary to address specific challenges, or achieve strategic goals. Growth often begins with discomfort. Reflect on where current habits or practices are falling short and consider the potential negative impacts if they remain unchanged.What’s not working in the current approach, and why?Where are the same challenges repeatedly occurring?What’s at stake if change does not occur?2. Give Direct and Honest FeedbackHonest feedback is essential for helping employees see why change is necessary and how it impacts their growth and the organization’s success. By addressing specific performance gaps, recurring issues, or missed opportunities, employees can clearly understand what’s holding them back and why change is critical.Highlight the real-world consequences of inaction.Provide specific examples to make issues tangible and actionable.Foster a dialogue to build trust and drive commitment to improvement.3. Visualize the Benefits of ChangeHighlight the positive outcomes of adopting new practices. Clearly define new expectations, and what they look like in practice. Paint a vivid picture of what success looks like.How will improving this skill impact your career, or job performance?What will your team or organization gain from this change?What personal rewards (e.g., reduced stress, increased confidence) can you expect?4. Connect Change to Personal ValuesPeople are more likely to embrace change when it aligns with their core values. To foster this connection, start by identifying the values that resonate most with your team or organization. Clarify how the proposed change supports those values and creates a stronger sense of purpose.How does this change align with what matters most?How will it help achieve long-term goals?How does this change reflect our organizational mission or vision?Reinforce these connections consistently to ensure the change feels meaningful and aligned with deeply held priorities, increasing the likelihood of sustained commitment.5. Model the BehaviorWhen a leader models new behavior, it sends a powerful, tangible message to employees that change is not just important but expected, fostering a sense of urgency among employees to adapt. Seeing leadership embrace the change highlights its relevance, making it clear that these behaviors are essential for success in the workplace. For instance, after training on effective communication, a leader who actively practices active listening and clear messaging sets a visible standard that encourages employees to improve their own communication skills.The Bottom LineThe true transformation happens when you deeply believe that change is both necessary and achievable, and commit to making it happen. Fostering an internalized need for change is the critical first step in bridging the gap between training and real-world implementation. Without this foundation, even the most engaging training sessions risk falling flat. Leaders must recognize that true transformation requires helping individuals and teams connect change to their values, goals, and day-to-day realities. By identifying pain points, providing honest feedback, and aligning change with personal and organizational priorities, you can pave the way for lasting success.
The DMC Workforce Success Team has more than 20 years combined experience and provides sustainable solutions to the complex social issues that affect large, medium or small businesses. Building authentic relationships is at the heart of DMC’s work, developing trust and honesty with employees to get to the root of issues and include them in the design of solutions.
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